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CONTACT INFORMATION
Stone Brewing Co.
Facebook: StoneBrewingCo
Twitter: twitter.com/StoneBrewingCo
www.stonebrewing.com
Sabrina LoPiccolo
Public Relations Specialist
760-471-4999 x1559
sabrina.lopiccolo@stonebrewing.com
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STONE ENJOY BY 09.21.12 IPA RELEASED AUGUST 17

STONE ENJOY BY 09.21.12 IPA RELEASED AUGUST 17

ESCONDIDO, Calif. (August 20, 2012) -- Stone Enjoy By 09.21.12 IPA is devastatingly fresh. Yes, devastatingly. Why? It's specifically brewed NOT to last. Imagine a beer that MUST be consumed by the date prominently featured on the front in order to preserve its hoppy goodness. Well Stone fans, imagine no more. Stone Brewing Co. is unleashing said beer in Chicago, New Jersey and Southern California, enter "Stone Enjoy By 09.21.12 IPA." This amazingly fresh double IPA is loaded with hops—11 different varieties to be exact, giving the beer a massive hop profile and a balanced palate of bitterness and dryness.

"At Stone we take freshness seriously, so much so that we laser-etch the Enjoy By date on each bottle," Greg Koch, Stone Brewing Co. CEO and co-founder stated. "However, Stone Enjoy By IPA is a project that takes freshness to an entirely new level."

The "Enjoy By" date printed on each bottle is reflective of a 35-day package-to-drink cycle, meaning to fully maximize the beer's hop glory, it must be consumed before or by the end of the 35-day cycle. And Stone is making sure it will be; on September 22, if any beer remains on the shelf it will be immediately removed. This is an unprecedented feat of coordination by Stone…but this beer is worth it. How can you locate one of these awesomely fresh bottles? Visit www.stonebrewing.com/enjoyby/ and use the interactive map to find exactly which retailers, restaurants and bars are carrying the beer, either in bottles or on draft. If it looks like Stone Enjoy By 09.21.12 IPA isn't at a location near you don't fret, we will unleash this beer to other markets in the future!

Since Stone Enjoy By 09.21.12 IPA is a very limited release, Stone Brewing Co. will measure "buzz" for the beer through the company's social media platforms: Facebook, Twitter, Instagram (StoneBrewingCo) and the Enjoy By IPA website. Fans of the beer will be able to express their desire to get Stone Enjoy By IPA back in their city by using any or all of these. Hopheads are encouraged to comment, tweet, Instagram, and share with fellow hop enthusiasts in real time, all in one place….ohh, did we mention go to www.stonebrewing.com/enjoyby/?

Stone Enjoy By 09.21.12 IPA social media mavens are encouraged to use the following hashtags on Twitter and Instagram to plead for the beer's return to their city, or just preach the sheer awesomeness of this IPA:

Southern California fans: #EnjoyBy #SoCal
Chicago fans: #EnjoyBy #Chi
New Jersey fans: #EnjoyBy #NJ


Stone Enjoy By 09.21.12 IPA

URL: http://www.stonebrewing.com/enjoyby/
Blog Post: http://blog.stonebrewing.com/index.php/stone-enjoy-by-ipa


Stats: 9.4% abv, 88 IBUs
Availability: Limited 22-ounce bottles and draft, beginning August 17
Hops bill: Calypso, Super Galena, Simcoe, Delta, Target, Amarillo, Motueka, Citra, Cascade, New Zealand Nelson Sauvin, and Australian Galaxy
Distribution: Southern California, Chicago and New Jersey

Mitch Steele

Tasting Notes, provided by Brewmaster Mitch Steele


Appearance: Golden with a creamy white head
Aroma: Intense dank hoppiness, resin, peaches, and hints of tropical fruit are all evident in the aroma.
Taste: Smooth malt upfront, quickly dissipating into a massive onslaught of hops.  The dankness and peach come through strongly.
Palate: Smooth, hints of alcohol, and a perfect balance of bitterness and dryness on the back end.
Overall: We took the opportunity with this beer to use several interesting techniques we’ve learned during our many years of brewing great Double IPAs.  The result is an intense dry beer with very little malt sweetness, but with plenty of malt flavor to provide a background to the enormous...or shall I say "ginormous" hop character. 

Hopping, as might be expected, was over the top. First, the brew was mash-hopped with Calypso, a beautiful fruity hop that we also used in our Stone 16th Anniversary IPA, after which we kettle-hopped with a very small dose of Super Galena hop extract for bittering. Then, using a technique known in homebrew circles as “hop bursting,” we loaded up very heavily on the flavor hops at the end of the boil and in the whirlpool. Simcoe, Delta, Target and Amarillo were used in the late kettle hop. Motueka, Citra, and Cascade were used for the whirlpool hop. As you can clearly tell, this beer was super hoppy even before we dry-hopped it, but then we went for it...dry-hopping with one pound per barrel EACH of New Zealand Nelson Sauvin and Australian Galaxy. Drink extra-super-dank-and-tasty Stone Enjoy By 09.21.12 IPA well before its 35-day shelf life to maximize the pungent glory that this beautiful, intense hop profile provides.


"Dr." Bill Sysak

Suggested food pairings, provided by "Dr." Bill Sysak


Appetizers: Guacamole, kimchi, salt and pepper shrimp (or tofu), sausage-stuffed jalapeños
Main course: Chicken-fried steak, Merguez sausage, gumbo, chile relleno, Thai drunken noodles
Dessert: Carrot cake, peach cobbler, ginger spice cake, pumpkin cheesecake
Cheeses: Parmigiano-Reggiano, extra aged Cheddar, Rogue Creamery Caveman Blue, Mimolette
Cigars: Alec Bradley Trilogy Authentic Corojo, Altadis U.S.A Edición Limitada, Camacho Select

ABOUT STONE BREWING CO.


Stone Brewing Co. was founded in 1996 by Steve Wagner and Greg Koch in North County San Diego. It is the 11th largest craft brewery in the United States and has been named "All-Time Top Brewery on Planet Earth" by BeerAdvocate magazine - TWICE! The brewery recently announced more than $50 million in expansion plans that includes Stone Packaging Hall, Stone World Bistro & Gardens – Liberty Station, and the future Stone Hotel among other lofty ventures. For more information, please visit www.stonebrewing.com, follow on Twitter www.twitter.com/StoneBrewingCo or "like" on Facebook www.facebook.com/StoneBrewingCo.


PHOTOS
Additonal photos at stonebrewing.com/mediaart
Stone Enjoy By 09.21.12 IPA

JPEG (web) | TIF (print)

Stone Enjoy By 09.21.12 IPA

PHOTO CREDIT: StudioSchulz.com

Stone Enjoy By 09.21.12 IPA

JPEG (web) | TIF (print)

Stone Enjoy By 09.21.12 IPA

PHOTO CREDIT: StudioSchulz.com

Stone Enjoy By 09.21.12 IPA label

JPEG (web) | TIF (print)

Stone Enjoy By 09.21.12 IPA Label



QUOTES ABOUT STONE
 
"All-Time Top Brewery on Planet Earth. The most popular and
highest-rated brewery...ever."
- BeerAdvocate Magazine

"Not for the faint of heart, [Stone's] bold brews have a strong and fast-growing fan base"
- Bon Appetit Magazine

"Stone Brewing Company from San Diego is arguably the most notorious player on America's exhilarating craft brewing scene."
- The Publican (United Kingdom)

"Stone Brewing makes aggressive beer -
good news for those tired of the fizzy yellow stuff."
- Los Angeles Times

"Stone Brewing's 'extreme' beers are like standard ales in overdrive."
- Food and Wine

"[Stone] has no interest in going mainstream if that means watering down the product."
- Inc. Magazine

"San Diego [is] the new beer capital of the U.S. Stone exemplifies the local approach, with aggressively hopped but completely drinkable brews."
- Men's Journal

"[Stone] is one of the best-known West Coast brewers with one of the most devoted cult followings this side of The Grateful Dead."
- Beverage World Magazine