Stone Brewing Co. - Press Release

WHO: Stone Brewing Co.
WHAT: Stone Ruination IPA in 6-packs
WHEN: Now.
WHERE: 19 States

Escondido, San Diego County, CA --- In the world of American craft brewing, Stone Brewing Co. is famous for doing things in a BIG way. Love ‘em or loathe ‘em, no one has ever been able to characterize the team behind the gargoyle as thinking small. Until now, that is. While seemingly defying all laws of beer physics, Stone has managed to cram every bit of the massive flavor profile found in this “liquid poem to the glory of the hop” into a smaller container. The result of this Herculean effort is an easy to carry, green and gold emblazoned six-pack of Stone Ruination IPA.

One of the most bitter beers in America, ringing in at over 100 IBUs (International Bitterness Units), Stone Ruination IPA was first released in June of 2002 and has since become one of the best respected beers in the "Double IPA" style category. Many brewers across the nation have even argued that "San Diego (Style) Pale Ale" is a more fitting name for this category, due to the origination of the style in the San Diego County region. Stone Brewing secured its position in that legacy at the very beginning by releasing some of the very first Double IPA’s in the world: the Stone Anniversary IPAs (1998 to 2001), followed by the release of Stone Ruination IPA in 2002. These beers were an instant hit with fans, many of whom are unapologetic “hopheads” (i.e., people who enjoy very hoppy, bitter beers such as India Pale Ales.) In fact, much of the initial prompting for Stone Ruination IPA, one of the first year-round bottled double IPAs in the world, came right from the fans themselves.

"Regardless of whether or not Stone Ruination IPA and the Stone Brewing Co. created 'firsts,'" says Stone CEO Greg Koch, "the more important factor is that the beer has maintained its position as one of the principal leaders of the category. And now it leaps forward as being one of the first Double IPAs to be released with year-round availability in 12oz six packs." So, why the change to smaller bottles? Since the beer is not only bitter but also quite strong (8.2% abv), it makes sense to have it available in conveniently sized 12oz bottles in addition to the 22oz “bomber” bottles (which will still be available). And if fans still want more? Well, there’ll still be five bottles left! Lucky them.

Stone Ruination IPA in six-packs is available in 18 other states where Stone distributes their beers.

Founded in 1996, Stone Brewing Co. is located in Escondido, CA and is one of the fastest growing breweries in the country. Additionally, Stone Brewing is one of the highest rated breweries in the world according to both RateBeer.com and BeerAdvocate.com. For more info go to www.stonebrewing.com, or call the brewery at 760.471.4999 x1500.