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Charities the winner as leaders try tinted locks

August 13, 2004

SCOTT LINNETT / Union-Tribune
Escondido City Councilman Ed Gallo got the blue-hairdo treatment for charity from Loft hair salon owner Shawna Cruise yesterday.

ESCONDIDO – A few well-known folks were looking and feeling blue yesterday, but actually were quite happy, and so were three charitable organizations.

The event was called "Make Your 'Do Blue," and Escondido Councilman Ed Gallo was among the half-dozen people who agreed to have their hair dyed blue to raise money for the American Cancer Society, Children's Hospital and Locks of Love.

"It's a fun event and a great fund-raiser for some wonderful organizations," said Chris Cochran, marketing and promotions director for Stone Brewing of San Marcos, its sponsor.

Cochran said more than 75 volunteers have signed up to have their hair dyed. Gallo and five others received the treatment yesterday morning at The Loft Hair Design.

Joining Gallo were Tami Ridley, owner of Friar's Folly wine and bistro in San Marcos; Carlton Greenawalt, head chef and new owner of Escondido's 150 Grand restaurant; Mark Schmid, president of Syndrome Distribution in Vista, which distributes skateboards; and Stone Brewing's CEO Greg Koch, and president and head brewmaster Steve Wagner.

Loft owner Shawna Cruise and her crew did the blue transformations. The Loft, Hair Biz in San Marcos and Shine in Carlsbad are providing the free blue hairdos.

Money is raised from sponsors, who pledge funds for those who get their hair dyed. Cochran said the campaign raised $17,000 in 2001 when the color of choice was green, $18,500 in 2002 when red was in.

"We decided to do it every two years, and our goal this year is to raise $20,000," Cochran said.

Volunteers can continue to sign up through Aug. 21, when Stone has its eighth anniversary celebration. Sponsors who wish to pledge may get more information at (760) 471-4999.

John Berhman: (760) 737-7577;