For Immediate Release
Contact: Greg Koch, CEO, Stone Brewing Co.
(760) 471-4999 x102 or

Stone Brewing says "Make Your 'Do Blue" for Charity

San Marcos, CA – For the third time in four years, the colorful folks at Stone Brewing will once again be promoting multi-hued makeovers and charitable fundraising during Stone Brewing's "Make Your 'Do Blue" Week.

In case you've missed the crazy-colored craniums in the past, here's how it works. "Make Your 'Do Blue" Week participants collect pledges/donations (much like a walk-a-thon) to dye their hair blue for a week. Any NON-natural shade of blue will do: Azure, Indigo, Blizzard Blue, Cobalt, Pacific Blue, Sapphire, Sky Blue, Midnight Blue, Navy or similar Cerulean shade will be just fine. Sponsors make the charitable donations for the pleasure of seeing the participant in all their brilliant blue glory. In years past, the colors have been green and red and dozens of members of the community — including the Mayor of San Marcos, the CEO of the Boys & Girls Club of San Marcos, Stone CEO Greg Koch and Stone President and Brewmaster Steve Wagner — have dyed their hair and raised over $30,000 for charity!

"It has come to my attention that there are a large number of people out there that have never dyed their hair an unnatural color, which is of course a tragedy," said Stone CEO Greg Koch. "We're giving people an opportunity to help put both themselves and the world in a little better balance by adding more color and raising money for some very worthy charities." Children's Hospital of San Diego, The American Cancer Society and Locks Of Love are the charities benefiting from this year's unusual event.
Participants must "Make Their 'Do Blue" on or before August 14th with the fund raising finale coinciding with the Stone Brewing 8th Anniversary Celebration, on August 21st, 2004.

The Stone 8th Anniversary Celebration & Invitational Beer Festival is open to the public and offers an opportunity to sample their award-winning ales in a festive environment. Last year's anniversary event was attended by over 3500 beer lovers. This year, the participating blue "bonneted" benefactors will go to the front of the line for samples. That may make the other attendees feel rather uh … well … blue.

For more information on Stone Brewing's "Make Your 'Do Blue Week," including entry forms and F.A.Q., go to Information about the Stone 8th Anniversary Celebration & Invitational Beer Festival can be found at